Link: Sources: Apple is in talks with Google about using Gemini to power a revamped Siri; Google has started training a model that could run on Apple's servers (Mark Gurman/Bloomberg)
Apple is considering partnering with an external company to enhance Siri, its voice assistant. Currently, Apple uses its own in-house technology but is exploring options from Google, Anthropic PBC, and OpenAI.
Among the potential partners, discussions with Anthropic have been most extensive. Apple already incorporates Anthropic’s technology in some internal and consumer applications.
Apple has even customized its Xcode environment to integrate Anthropic's AI, Claude, suggesting potential for further collaboration. This integration allows developers more access to advanced coding tools.
Meanwhile, Google is also a strong contender. Apple has proposed Google develop a version of its Gemini AI to operate on Apple’s servers and improve Siri.
Google is currently developing this model, which could influence future collaborations between the two giants. The outcome of these developments could also impact Apple's existing search agreements.
This exploration of external AI partnerships by Apple does not involve OpenAI's ChatGPT, which is focused on handling general knowledge queries for Siri. #
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