Two years before he passed away, Virgil Abloh released a catalog called Virgil Abloh: Figures of Speech. The book contains more than 1,800 never-before-seen images and notes pulled from the artist's personal files. It effectively reveals Virgil’s influences and how he was thinking about design at any given moment in time.

What I love about this collection is that it’s the closest thing we’ll ever have to living inside the mind of one of the greatest designers of our generation.

This inspired me to create a way for you to live inside my mind.

Access My Mind in Real-Time

For over a decade, I’ve taken detailed notes on the future. I used to publish most of these thoughts on Inevitable/Human where I amassed an audience of 350,000+ future thinkers who were obsessed with hearing my ideas on the future of technology.

Over the years, my unique perspective directly led to many life-changing opportunities like:

  • Unveiling three concept cars for BMW as a Global Spokesman
  • Changing the state of the Electronic Health Record with Redox
  • Publishing two best-selling technology books with Wiley
  • Becoming the Head of Growth Marketing for Mark Cuban Companies
  • Co-hosting a primetime show on CNBC
  • And many other notable things

Recently, I realized that my perspective isn’t as available as it once was. I’ve reached a point in my career where I only get to share my ideas with C-Suite Executives and business owners willing to commit to six-figure plus contracts.

I wanted to get back to sharing my perspective on the future with everyone, no matter their status or wealth. And that’s why I started Everydays.WTF.

Where “What The F**k” Becomes “What The Future”

Every day, I read something that makes me say “What The F**k!” Then I channel that shock and awe into “What The Future.” How is this absurd idea or news going to influence our future?

When Kim Kardashian had millions of dollars of diamonds stolen from her, I wrote about how the blockchain could be used to catalog diamonds and ultimately prevent the thieves from cashing in their goods.

When I first heard about vertical farming technology which allows farmers to grow fresh produce in shipping containers, I wrote about how parking garages will become the most valuable real estate in a city.

That’s just a small flavor of what Everydays.WTF has to offer. From how Seasteading (building cities at sea) could save 600 million people to the world’s first college scholarship that funds itself, there are no bounds to what I will cover here.

My Ideas, Before I Use Them

These are my raw notes on the state of the future, documented in real-time, as I’m thinking about them. By becoming an Everydays.WTF subscriber, you get access to my notes before I put them into action:

  • Before my notes become my next book.
  • Before my notes become my next keynote presentation.
  • Before my notes become my next marketing campaign or business venture.

I’m not holding any of my notes back, which means you’re getting a look into the prolific trends and ideas I’m thinking deeply on. You get to hijack my perspective. And do so in an efficient way.

You Are Short for Time. I’ll Never Waste It.

Everydays.WTF is formatted as a quick hit of inspiration. This is not The New Yorker. I don’t expect you to spend 30 minutes with me a day. In fact, this is by far the longest thing you’ll ever read from me. You can expect each note to range from 1-3 minutes of reading time.

Dozens of great minds, from Mark Twain to Winston Churchill to Ben Franklin, have spoken some variation of the following quote:

If I had more time, I would have written a shorter letter.

The result of me poring over every word and paring down the length of each note is that you’re getting fast inspiration that will keep your ideas flowing for a long time.

I like to call it Fast-Food for Thought with Long-Term Nourishment.

The Everydays.WTF notes may be short, but they are packed with mental nutrition. To this day, I frequently reference the hundreds of theories I published on the future over the last decade, still finding many of them relevant today.

210x Return On Your Time Spent

I want to drive home the point of how much value you’re receiving by becoming an Everydays.WTF member. So, let’s do some “back of the napkin math”:

  • I spend 4 hours a day reading, at a minimum, which gives me the basis for my notes.
  • I take the best notes and spend a further 3 hours a day researching and producing that day’s Everyday with Ryan “The Guy Who Organizes Q’s Chaotic Ideas” Cowdrey.
  • Between Ryan and I, at least 7 hours go into an Everyday note.
  • At 30 notes a month, that equates to 210 hours of research.
  • And each note takes just 2 minutes to read

The result is that every month you’re getting 210 hours of research in a consumable package of one hour. Not a bad return on your investment. I’m like your second brain, maximizing the amount of time you can spend consuming information and learning new ideas.

Not to mention, I spend about $400 on books every month. And I plan on synthesizing a lot of material from books. So, if nothing else, I’m saving you about $5,000 worth of books you won’t have to read yearly.

Broaden Your Thoughts. Elevate Your Conversations.

In this day and age, so much of our information is curated by an algorithm that delivers only the content at the extremes of emotional reaction.

Many friends and coworkers mention to me that they love learning and exploring but feel their algorithmic content feed isn’t exposing them to new ideas. Or, they feel overwhelmed by the task of seeking new ideas and want someone to curate the notes for them.

Everydays.WTF is that human-curated feed you’ve been looking for. It’s only the material that shocks me and sparks my ideas about the future.

Everydays.WTF will help you sound smarter. It will give you something new and interesting to talk about daily. Ideas that nobody else in your circle has thought about.

The practice of broadening your daily thoughts will contribute to a concept known as kaizen.

Kaizen Every Day

In Japan, there’s a philosophy known as kaizen, which roughly translates to “change for the better”. It emphasizes the importance of working toward continuous improvement, whether in the personal or professional setting. However, the only way to live by the kaizen tenet is to commit yourself to daily practice.

Future thinking is a mental skill that can be improved by ruminating and speculating on the future daily. Everydays.WTF is a journal committed to helping you improve your future thinking.

I encourage all Everydays.WTF subscribers to comment and share their perspectives on my notes because steel sharpens steel. I want to hear from you. And I want to know what you’d like me to research.

My promise to you is that I will show up every day with my notes about the future. Never skipping a day, not even on holidays or birthdays. Because to be serious about kaizen means to commit to a task daily. And if you join Everydays.WTF, you too will be practicing kaizen by thinking about the future daily.