Link: Tim Cook was an innovator — just not the Jobs kind

Steve Jobs transformed Apple with innovative products, setting an unparalleled legacy in the tech industry. His vision for design and technology integration were revolutionary at the time.

When Tim Cook took over in 2011, he steered Apple in a different direction. Under Cook, Apple focused on operational efficiency, optimizing product lines, and mastering supply chains.

Cook's tenure included significant developments like the introduction of the Apple Watch and AirPods and a pivotal shift to in-house chip design. These moves further solidified Apple's position as a revenue powerhouse, even surpassing major global companies in market value.

Despite not being as innovation-focused as Jobs, Cook's strategies expanded Apple's market with various iPhone models and pushed service revenues to new heights. Services soon became a key revenue stream, second only to iPhone sales.

Cook's era faced challenges, especially regulatory and market pressures that questioned some of Apple's business practices. Despite this, Apple continued to thrive financially under his leadership.

With Cook set to depart, Apple looks to a new chapter with John Ternus, a leader from the hardware sector, hinting at a possible shift back towards product innovation. The transition marks the end of an era and the beginning of a new direction for Apple.

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