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Link: The Only App That Always Wins the Battle for Your Attention - WSJ

Humans are so wired to look for streaks that we see them even where they may not exist. Duolingo takes our propensity for streaks and turns it into a motivational tactic. It turns out people are willing to do all sorts of peculiar stuff if they have the incentive of a streak—like sneaking out of a bar right before midnight to speak a few minutes of Japanese. The longest active Duolingo streak is now longer than 4,100 days. The only thing more impressive than a few people using the app every day for more than a decade is that five million people have streaks of a year. In fact, the company says that more than 70% of the product’s more than 30 million daily active users have weeklong streaks. #


Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.