Link: The Executive Who Revived Barbie Has a New Long-Shot Mission: Save Gap

Dickson said the secret to building brands is to give them a strong point of view, make relevant products and then market them in a way that creates emotional connections with consumers. He’s applying that playbook in his new job. One of his first moves was to huddle with his leadership team to figure out what made each of the brands special. For the Gap brand, they decided, it was originality and self expression. “We weren’t packaging and creating narratives for consumers that got them interested,” Dickson said. “We were selling a treasure trove of stuff. Customers were driven by price, not by the style or the trend.”  #


Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.