Link: Taylor Swift’s 12th announced at 12:12 on the 12th

Taylor Swift announced her twelfth album, The Life of a Showgirl, on the New Heights podcast hosted by her boyfriend Travis Kelce and his brother Jason. The album teaser has already garnered over 65 million views.

During the podcast, Swift revealed the new album, priced at $29.99, though its artwork remains blurred until an upcoming reveal. The album is available for "pre pre-order" at her official website.

New Heights is a top 10 regular on Spotify and Apple Podcast charts. This collaboration is expected to boost its popularity further, possibly extending its reach to YouTube.

The strategic crossover between Swift's music launch and the podcast demonstrates a masterful blend of branding and partnership. This synergy has reportedly increased NFL viewership and merchandise sales.

Swift's move illustrates how mixing personal relationships with business can be mutually beneficial. Sometimes, love isn't just love; it's also a strategic play.

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Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.