Link: NYC-based Bluefish Labs, which analyzes prompt responses for large brands to understand how LLMs answer consumer questions, raised a $20M Series A led by NEA (Kyt Dotson/SiliconANGLE)

Bluefish Labs Inc. has garnered $20 million in Series A funding to revolutionize brand intelligence, led by NEA and joined by Salesforce Ventures among others.

The influx of funding boosts Bluefish's total capital to $24 million, setting the stage for further innovation in AI-driven marketing solutions.

Bluefish's platform taps into AI technologies to transform how brands comprehend consumer interactions across leading AI models and platforms like ChatGPT and Google's Gemini.

Chief Operating Officer Jing Feng emphasized the need for bespoke solutions that distinguish brands in a competitive market, hinting at the limitations of generic platforms.

Bluefish not only tracks AI responses to consumer prompts but also adapts and refines marketing strategies, aiding brands in maintaining control over how AI portrays them.

The evolving use of AI in online shopping is notable, with a significant percentage of frequent online shoppers now using AI assistants to guide their purchase decisions, showcasing a shift towards AI-driven consumer behavior.

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