Link: Mini Ikea stores will be opening inside select Best Buy locations this year

Ikea is partnering with Best Buy to launch mini retail experiences inside select Best Buy stores in Southern US. This strategic move marks the first time Ikea's products will be sold through another retailer in the US.

The shop-in-shops will focus on big-ticket items like appliances, offering customers a chance to design their dream kitchens or laundry rooms. Unlike typical Best Buy electronics sections, these areas will cater to home furnishing needs.

Rob Olson, COO of Ikea US, highlighted the synergy between Ikea's home furnishing expertise and Best Buy's leadership in appliance and technology. This collaboration aims to provide a comprehensive shopping experience for major home projects.

These Ikea sections will be approximately 1,000 square feet and are set to open in 10 Best Buy locations across Florida and Texas. Cities include Daytona Beach, South Austin, and Mesquite.

Each mini showroom will allow customers to consult with Ikea representatives, plan their home furnishings, and order products for delivery.

While Ikea currently operates 52 locations in the US, aligning with Best Buy's over 1,000 stores offers a promising expansion strategy. #

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