Link: Instagram is coming to iPad, 15 years later

Instagram has launched a dedicated iPad app that will be available from Wednesday, September 3rd. This new app, built specifically for the iPad, is focused on catering to Apple's tablet users.

The app will notably open directly to Reels, reflecting Instagram's strategic push towards dominating the short-form video space.

Additional features will mimic the mobile experience with Stories at the top and a "Following" tab for a traditional post feed.

The iPad's larger screen will enhance user experience by displaying comments alongside Reels and streamlining direct messaging along with full conversations.

Historically, Instagram had deprioritized an iPad app due to a perceived lack of demand, but changes in the market and competitive pressures have shifted their focus.

Instagram's update underscores its commitment to expanding into tablet-compatible formats and intensifying efforts on Reels amid competition from TikTok. #

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