Link: GPT-5's router directs queries based on complexity and intent, helping OpenAI allocate compute for low-value informational and high-value commercial requests (SemiAnalysis)

To many power users, GPT-5 seemed a letdown, but it was primarily designed for ChatGPT's rapidly growing base of over 700 million free users.

This focus on free users represents OpenAI's best opportunity for monetization, aiming to convert infrequent users into indirect revenue sources.

In November 2023, ChatGPT wasn’t even in the top 100 websites; now, it ranks number 5, surpassing major sites like Twitter and Wikipedia.

The core of GPT-5's strategy involves a router system designed to efficiently manage queries, optimizing cost and improving user access to advanced models. This makes ChatGPT significantly more useful to the average user, especially those who have never interacted with more advanced thinking models.

With the implementation of the router, OpenAI is setting the stage to monetize interactions by identifying economically valuable queries, hinting at future transaction-based or ad-supported revenue models.

OpenAI has hired Fidji Simo, a former Facebook executive known for her monetization prowess, indicating a strategic push to turn ChatGPT into a monetizing giant analogous to major ad-driven tech platforms. #

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