Link: Google says users created 100M videos using its AI filmmaking tool Flow since its May launch; Flow leverages Veo 3 and focuses on maintaining visual consistency (Katelyn Chedraoui/CNET)

Google's generative AI filmmaking program, Flow, has reached a significant milestone, producing over 100 million AI videos. The introduction of Flow marks a major shift from Google's previous generative AI initiatives, driven by its advanced AI video model, Veo 3.

Veo 3 is a standout of Google’s AI models, enabling the creation of advanced AI videos that include synchronized audio, a first for the industry. Google reported over 40 million videos created with Veo 3 within just seven weeks of its release, highlighting its impact.

Flow has been designed specifically for professional filmmakers, offering tools that maintain visual consistency crucial for professional projects. Roman, a senior director at Google, emphasized the importance of this consistency, calling it the "Achilles heel of AI video".

Generative AI is still controversial in creative industries, but Flow aims to democratize video creation, crucially expanding the boundaries of storytelling through visual media. It uses advanced AI models like Imagen and Gemini to streamline video creation and editing in a unified platform.

Flow's plans include further enhancements to Veo 3, focused on improving consistency and introducing new creatives features. These improvements are guided by Flow's goal to make AI-assisted video creation more accessible and flexible for a broader audience.

Available through Google Labs, Flow offers extensive tools for video generation, allowing users to craft detailed videos with options like the ingredients-to-video feature and utilities for extending clips and smoothing transitions. Despite its advanced capabilities, enhancements continue to be developed to refine and expand its functionalities. #

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