Link: ESPN goes vertical.

ESPN is set to enhance its app with a new feature blend of sports highlights and personalized content. This update builds on the company's history of digital innovation, linking back to ESPN.com's 2000 launch of Page 2 and subsequent mobile developments.

The new in-app vertical video feed will target Gen Z users, who are known for spending hours on social platforms like TikTok and Instagram.

With its significant online presence, ESPN plans to implement a recommendation algorithm refined by their new Chief Product and Technology Officer, Adam Smith. This algorithm uses fan preferences to curate content, aiming to secure a substantial portion of daily screen time among sports enthusiasts.

Katie Feeney's recent hire and partnership with influential Instagram creators are part of ESPN's strategy to remain active across various social platforms.

SportsCenter-like highlights and potential features like AI-generated personalized videos and user-uploaded content are in the pipe.

ESPN's new offerings are set to launch for Unlimited and cable subscribers this Thursday. The launch is just the beginning, with plans to further evolve based on user interaction and technological advancements. #

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