Link: China's new AI content labeling law goes into effect, as part of a broad effort to address AI-related risks such as misinformation and copyright infringement (Coco Feng/South China Morning Post)

Major Chinese social media platforms, including Tencent's WeChat and ByteDance's Douyin, are now marking AI-generated content to comply with new legal requirements. This legislation, passed in March, demands clear labeling of all virtual content created by AI.

These platforms have introduced visible labels and digital watermarks for AI content, following guidelines from China's latest AI regulations. The rules were outlined by the Cyberspace Administration of China in collaboration with multiple government bodies.

The initiative is part of Beijing's broader effort to regulate AI technologies amid growing concerns over misinformation and copyright issues. This regulatory push is framed within the CAC’s 2025 campaign to enhance the integrity of the digital ecosystem.

Deepfake technology, which manipulates media via AI, has been labeled as a significant threat to security by Chinese officials. In response, WeChat now requires creators to self-declare AI-generated content, urging user caution regarding unmarked items.

This move represents China's tightening grip on digital content to prevent the spread of online fraud and protect national security. It illustrates the country's proactive stance on monitoring and controlling the influence of advanced AI technologies in public domains.

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Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.