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Link: Capture Total Attention For Better Marketing| Pinterest Business

Pinterest has published a new study that underlines the value of capturing both “Passive Attention” and “Active Attention” in ads, which can help drive more interest and action in response. Active Attention captures immediate focus, while Passive Attention reinforces messages subconsciously. Passive Attention techniques are more efficient and cost-effective, driving 6.7X more attentive seconds per dollar spent compared to Active strategies. Ads that produce stronger emotional responses can amplify attention by 50%. Ads with a high concentration of happiness and surprise drive more total attentive seconds than ads with a low concentration of happiness and surprise. Pinterest excels in Total Attention (Active + Passive), generating 170% more Total Attention and 7.3X more Passive Attention than other platforms. #


Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.