Link: An interview with Bumble CEO Whitney Wolfe Herd on AI being the "most emotionally intelligent matchmaker", planning an AI-powered matchmaking app, and more (Angel Au-Yeung/Wall Street Journal)

Whitney Wolfe Herd, with extensive experience in the dating app industry, believes artificial intelligence might revolutionize matchmaking. She returned to Bumble as CEO and is developing an AI-driven app that goes beyond superficial profiles.

Her team, incorporating insights from psychologists, aims to launch a beta version this fall. Wolfe Herd believes this AI could understand user needs better than they understand themselves.

The new app focuses on deeper engagement, creating detailed profiles through user interactions. It represents a shift from the traditional swiping model, potentially offering more meaningful connections.

Despite her optimism for the new project, Wolfe Herd acknowledges the challenges of the current dating app environment. Bumble's market value has significantly declined since its peak, showing the industry's instability.

Yet, she remains committed to enhancing the traditional Bumble experience. Her goal is continuous improvement to align with user expectations effectively.

Wolfe Herd disputes criticisms that dating apps naturally conflict with user interests in finding genuine, long-term connections. She asserts that a truly effective app aligns well with both user satisfaction and business success. #

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