Link: YouTube Music turns 10 and adds new ‘taste match’ playlists

YouTube Music is launching shared playlists that evolve based on the listening habits of the users. This feature, dubbed "taste match," updates daily with new music, celebrating the platform's 10th anniversary.

These evolving playlists are reminiscent of Spotify's Blend feature, which also creates joint playlists from a group’s music tastes. Taste match offers a unique way to discover and share music preferences with friends and family.

Additional updates to YouTube Music include the ability for users to comment on albums and playlists. The platform is also enhancing user engagement with these interactive features.

Partnership with Bandsintown will integrate concert listings directly on artists’ YouTube channels and videos. This aims to increase visibility for live events and artist interactions.

YouTube Music is also improving notifications, alerting users to new releases, merchandise, or upcoming concerts. These updates are designed to keep fans closely connected to their favorite artists.

Overall, the updates to YouTube Music enhance user experience by making it more interactive and personalized. Fans can stay updated and more engaged with content tailored to their music taste.

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