Link: You can’t trust your eyes to tell you what’s real anymore, says the head of Instagram

Instagram faces a significant challenge in adapting to rapid changes in technology and culture by 2026. As authenticity becomes easily replicable through advanced tools like deepfakes and AI-generated media, the platform risks falling behind.

The value proposition of creators is shifting focus from mere content creation to producing unique, personal outputs that cannot be easily replicated by AI.

Traditional, highly-polished content is losing its appeal as audiences crave real, unedited, and genuine media. This trend emphasizes raw and authentic content as a new form of trust and engagement.

People are increasingly skeptical about the authenticity of digital content. This skepticism will necessitate a shift towards more transparency about the origins and creators of content.

Instagram must enhance its capabilities to differentiate between AI-generated and authentic content. It's crucial for the platform to integrate tools that verify authenticity and highlight the credibility of content creators.

In this era of digital abundance and skepticism, creators who maintain authenticity and transparency will likely dominate the content landscape. Instagram's adaptation strategies must focus on supporting these creators and boosting original content.

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