Link: While Meta, X step back from publishers, TikTok sees them as an opportunity

Courting publishers makes sense for TikTok as it tries to publish longer videos, increasing its rivalry with YouTube. Would TikTok throw more cash at media companies to get them to produce? Likely not, given how contentious TikTok’s licensing discussions already were with music companies including Universal Music Group. But the app could try to get more publishers using TikTok products like live-streaming and TikTok Shop, providing ways for publishers to earn money directly from users. Conveniently, TikTok could take a cut from both those interactions. #


Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.