Link: Snapchat’s users are growing up—and its advertisers might, too

Snapchat isn't just for kids - close to 25% of its users are 35+. The company recently reported 422M daily active users. Its new ad features aim to differentiate it from other platforms and attract more advertisers. These include enhanced Dynamic Ads, generative AI and AR tools, state-level targeting, and easier app installation. #


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