Link: Netflix wants its partners to follow these rules when using gen AI

Netflix has outlined new guidelines for using generative AI (gen AI) in production, prompted by previous controversies involving AI in their content. The company aims to avoid potential misuse and legal issues associated with AI technologies.

Per Netflix's policy, productions planning to use gen AI need to first consult their Netflix contact and may require written approval if using sensitive content like talent likeness or third-party IP. The new guidelines specify contexts in which gen AI can be responsibly utilized.

Principles set by Netflix include ensuring AI outputs do not infringe on copyrights, that gen AI tools don’t store production data, and that generated material is temporary. These steps aim to maintain trust and authenticity in content viewed by audiences.

Meanwhile, Netflix also harbors optimism about AI's potential to enhance creativity, notwithstanding its capacity to blur reality. Co-CEO Ted Sarandos recently underscored AI's promise in improving the quality of films and series.

Netflix’s efforts are seen in its new Argentinian sci-fi series, The Eternaut, where gen AI was leveraged to manage production costs effectively. The company encourages production partners to explore similar innovative workflows.

Ultimately, Netflix insists on careful consideration of gen AI's legal and ethical implications to sustain audience trust and uphold content integrity.#

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