Link: MSNBC is becoming ‘My Source News Opinion World’

Later this year, our organization will relaunch as MS NOW, short for My Source for News, Opinion, and the World. This rebranding aims to enhance our reputation as a leading destination for accurate news and quality opinion journalism.

Many of you might find it difficult to envisage the network under a new name, especially those who have been with us for many years. Change is challenging but it reflects our evolving identity and strategy.

Over the past eight months, under the new ownership of VERSANT, we have been establishing our independence from NBC News. We've expanded our team significantly, bringing on board top-tier journalists and pursuing nearly 100 new roles.

Our efforts are also focused on enhancing non-linear platforms, gaining traction rapidly across YouTube, TikTok, digital media, and more. All the while, we're developing a direct-to-consumer product that promises exciting new ways to engage with our audience.

The need for a distinct brand identity led to our decision, separate from NBCUniversal, facilitating our path to independently build a modern newsgathering operation. While our name changes, our core mission and commitment to our audience remain steadfast.

In preparation for the rebrand, a comprehensive marketing campaign is scheduled, and an all-hands meeting next week will provide further details. Until then, we remain dedicated to delivering exceptional journalism to our millions of viewers who depend on us.

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Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.