Link: Microsoft’s new Xbox chief starts making her mark

Microsoft's new Xbox chief, Asha Sharma, is exploring changes to Game Pass pricing due to its high cost for players. She has admitted the need for a better value equation in an internal memo.

Sharma has been actively engaging with both product teams and the gaming community to reshape Xbox’s strategy. She is considering a range of new pricing models to introduce more flexibility.

During recent visits to game studios, Sharma focused on getting direct feedback on what changes should be prioritized. This is part of her broader effort to steer Xbox back to its core strengths.

Sharma also reversed the unpopular "This is an Xbox" marketing campaign, signaling a brand reset. She believes in a marketing approach that resonates more with Xbox's identity.

Under Sharma’s leadership, Xbox is set to invest deeply in its platform foundations. This includes unifying the Xbox user interface across console, PC, and cloud.

She is also pushing for enhancements like a cleaner Xbox guide and custom UI colors, which have been highly requested by the community. These changes are part of a larger vision to solidify Xbox's reputation through its core products and innovative features. #

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