Link: Meta is spending millions to convince people that data centers are cool and you like them

Meta has invested $6.4 million in advertising to promote the construction of new data centers across the U.S., aiming to showcase their potential to revitalize rural communities.

The campaign features video ads from Meta's data centers in places like Altoona, Iowa, highlighting their role in local economic growth and community activities.

However, the portrayal is somewhat idealistic, depicting these towns as revitalized hubs where residents enjoy enhanced communal life due to the presence of data centers.

Yet, despite these positive images, there is rising opposition, with various communities worried about high energy costs and water use due to data centers.

This backlash has led to significant project delays and cancellations nationwide, affecting billions in investment for companies like Meta, Microsoft, and Google.

Meanwhile, other data center operators are also ramping up lobbying efforts to counteract public skepticism and support their expansions. #

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Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.