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Link: Like it or not, the age of the employee social ambassador is here

In April, TikTok creator and Chick-fil-A employee Miriam Webb, who built a following of tens of thousands of people by reviewing Chick-fil-A menu items, said in a post on the platform that she had been notified by the company that her videos violated a rule in its employee handbook and she would no longer be posting them—much to the disappointment of her comments section, which included influencer James Charles, who called it a “huge missed opportunity for them.” Chick-fil-A did not respond to Marketing Brew’s request for comment. “I really was hoping that we could collab or that we could turn this into something, because I felt like I was a great candidate for it and I had the numbers to show it and prove it,” Webb said in the video. “But I respect their decision, and all I can do now is adapt.” And adapt she did. Less than a week later (and on a Sunday, no less), Webb posted the first of a two-video paid deal with Shake Shack where she reviewed the chain’s Chicken Shack chicken sandwich. Other brands have made appearances on her account, too, including El Pollo Loco, Duck Donuts, and Claire’s. #


Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.