Link: How to supercharge Netflix’s shopping mall plans

Netflix is expanding its location business, unveiling its first Netflix House in Philadelphia on November 11th, followed by a Dallas venue in December. These hubs will feature interactive experiences, themed restaurants, and merchandise shops across 100,000 square feet.

They deviate from traditional, costly theme parks by opting for cheaper, immersive experiences. Visiting Netflix House is free, but customers will encounter paid events once inside.

Netflix has strategically chosen existing malls for these experiences, reducing overhead costs and paving the way for national expansion. This scalable model suggests a potential Netflix House in every major city.

Partnership with Sandbox VR has introduced Netflix-themed virtual reality experiences. Sandbox VR outfits users with gear for immersive VR experiences, enhancing visitor engagement and extending the Netflix brand's reach outside screens.

Sandbox VR has demonstrated resiliency and innovation despite past economic downturns by using a flexible, cost-effective setup and implementing a franchise model. This strategy has positioned them for rapid expansion, with 30 new locations planned for 2025 alone.

Netflix could potentially acquire Sandbox VR to leverage its existing locations for Netflix-themed events and merchandise, seamlessly blending content with experiential retail. This venture could further amplify Netflix’s influence in both digital and physical entertainment spheres. #

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