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Link: Givebutter is turning a profit making tech for nonprofits

In 2022, Americans donated nearly $500 billion to charity, according to the National Philanthropic Trust, down 3.4% from 2021. There are more than 1.5 million nonprofits and growing, and building to even get a slice of that market could provide a huge windfall. Givebutter is a good example of this. The company works with more than 35,000 nonprofits and has processed more than $1 billion in donations, but it is still barely making a dent in the overall nonprofit industry. “We have about 1% market share,” Friedman said. “That’s amazing. I’m really proud of that, but I’m also like there are 99% of nonprofits out there that can benefit, and a big part of why we raised was to go do that.” #


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