Link: Fujifilm is raising camera prices by up to $800

Fujifilm has raised prices significantly on their cameras and lenses, citing tariffs as the primary reason. Notably, the X100VI model has jumped from $1,599 to $1,799, marking a substantial increase.

The hikes are a reaction to President Trump's impending new tariffs, set to start on August 7th. Other tech giants like Nintendo and Apple have also announced similar price increases.

Fuji has struggled with these tariffs, initially moving the X100VI's production to China and then partially back to Japan despite ongoing tariffs. This juggling hints at a tough bid to manage costs without passing too much burden onto consumers.

Retailers like B&H and Adorama now reflect Fuji's increased prices. Commentary from vendor Moment suggests these adjustments were anticipated due to the tariff situation, and they are likely permanent.

Interestingly, reports indicate Fuji's decision to raise prices preceded the actual tariff rate announcement. This timing may expose the company to more financial uncertainty if tariff rates are higher than anticipated.

With the tariff effects rippling through the tech industry, it appears that this could be just the beginning of broader price alterations. The photography community should brace for potentially more revisions, affecting a range of products and possibly other companies like Leica and Canon. #

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