Link: Digiday+ Research: Influencers see more Instagram engagement with still images than Reels

The research by Digiday shows that influencers on Instagram generate more engagement through still images than the recently launched Reels feature. Over a period of three months, 69% of influencers' updates were photos, which generated an average of 1.7% engagement, while the Reels feature only generated an average of 0.3% engagement. This suggests that traditional photo posts remain the preferred format among Instagram audiences despite the platform's introduction of new features to compete with the popularity of TikTok. #


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