links

Link: CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads

Increased concerns about brand safety on YouTube have led advertisers to prioritize Amazon's Prime Video and Hulu for streaming ads. This shift followed the 2017 controversy when YouTube served ads next to extremist content, damaging brand reputations. Unlike YouTube, which allows any user to upload content, Hulu and Amazon Prime Video operate as closed platforms, which means they're less risky options for advertisers. The shift has also been influenced by more consumers subscribing to these platforms, with Prime Video emerging as the number one platform advertisers would recommend for brand safety. #

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Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.

Published by:

QuHarrison Terry

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