Link: Campaign turns in-game deaths into real-life organ donor registrations

Reborn-to be Alive, an organ donation advocacy group in Brussels, is creatively using popular video games like Minecraft, Baldur's Gate 3, and Fortnite to promote organ donation.

The group's Virtual Donors campaign makes game modifications where players' in-game deaths can give additional lives to teammates, symbolizing how a single donor can save multiple people.

This initiative aims to decrease Belgium's organ transplant waiting list by engaging younger people through a medium they love and understand.

About 15% of potential organ donations in Belgium's opt-out system fail due to familial refusal at critical moments, emphasizing the need for clear donor registration.

By integrating real-world organ donation with gaming, Reborn-to be Alive fosters vital conversations about organ donation and inspires registration.

The campaign not only educates but empowers players to link their gaming profiles with official donor registration, merging virtual actions with life-saving real-world impacts.

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Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.