1 min read

Link: An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them

For most small and medium businesses and newer creators/publishers, SEO is likely to show poor returns until you’ve established credibility, navigational demand, and a strong reputation among a sizable audience. SEO is a big brand, popular domain’s game. As an entrepreneur, I’m not ignoring SEO, but I strongly expect that for the years ahead, until/unless SparkToro becomes a much larger, more popular, more searched-for and clicked-on brand in its industry, this website will continue to be outranked, even for its original content, by aggregators and publishers who’ve existed for 10+ years. This is almost certainly true for other creators, publishers, and SMBs. The content you create is unlikely to perform well in Google if competition from big, popular websites with well-known brands exists. Google no longer rewards scrappy, clever, SEO-savvy operators who know all the right tricks. They reward established brands, search-measurable forms of popularity, and established domains that searchers already know and click. From 1998 – 2018 (or so), one could reasonable start a powerful marketing flywheel with SEO for Google. In 2024, I don’t think that’s realistic, at least, not on the English-language web in competitive sectors. #


Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.