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Link: AI search's arrival bodes ill for everyone who relied on web search to have their business discovered, their blog post read, or their journalism funded (Casey Newton/Platformer)

“Web publishers brace for carnage as Google adds AI answers,” read an accurate headline in the Washington Post on Monday. Until now, publishers have been able to rely on significant volumes of traffic coming from the blue links that appear under many queries. But what the company is now calling AI overviews often obscure these links, requiring users to click to see them, or simply abstracting them away in an automatically generated summary. Analysts who have studied the company’s early experiments with SGE say a bloodbath is coming. Here are Gerrit De Vynck and Cat Zakrzewski: Tech research firm Gartner predicts traffic to the web from search engines will fall 25 percent by 2026. Ross Hudgens, CEO of search engine optimization consultancy Siege Media, said he estimates at least a 10 to 20 percent hit, and more for some publishers. “Some people are going to just get bludgeoned,” he said. Raptive, which provides digital media, audience and advertising services to about 5,000 websites, including Easy Family Recipes, estimates changes to search could result in about $2 billion in losses to creators — with some websites losing up to two-thirds of their traffic. Raptive arrived at these figures by analyzing thousands of keywords that feed into its network, and conducting a side-by-side comparison of traditional Google search and the pilot version of Google SGE. #


Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.