Link: 72% Increase in 6 Months — Wiz’s Winning Content Investment

Wiz, a cybersecurity company, used a broad marketing mix to grow site traffic from 226K in November 2023 to just under 390K as of April 2024 — a 72% increase over just 6 months. The company invests in brand building with a strong visual identity and uses field marketing and paid search to get its identity in front of people. Organic search accounts for 26% of site traffic, bolstered by content marketing on its Wiz Academy subfolder and a strong backlink profile. The brand also uses social selling on X, LinkedIn, and Reddit to drive roughly 25,000 monthly visits. #


Yoooo, this is a quick note on a link that made me go, WTF? Find all past links here.