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Apple Vision Pro - Launch Rumored for February 2024

In a world where the lines between the digital and the physical are increasingly blurred, the concept of the Metaverse is shifting from a speculative fantasy to an imminent reality. This fascinating evolution will be the focus of the upcoming Metaverse Day, a two-day event on January 24th and 25th, 2024, in which I am thrilled to participate. This gathering of pioneers and thought leaders will delve deep into the burgeoning metaverse phenomenon, a development that promises to redefine our understanding of digital interaction.

Central to these discussions will be Apple's Vision Pro, poised to be the cornerstone of the metaverse hardware experience. It's not just a device; it's a portal to a new realm where brands can explore spatial strategies in unprecedented ways. Apple’s announcement of the Vision Pro headset slated for “early next year” - potentially as soon as February, as Mark Gurman of Bloomberg suggests - marks a significant leap in our journey towards the Metaverse.

Apple Ramps Up Vision Pro Production, Aiming for Launch by February
Apple Inc. is ramping up production of the Vision Pro mixed-reality headset, setting the stage for a launch by February, according to people with knowledge of the matter.


The launch of Vision Pro is more than just introducing new hardware; it is the birth of a new ecosystem. With visionOS and its forthcoming updates, Apple is not only launching its first new hardware platform in years but also laying the foundation for a software environment that will evolve alongside the usual Mac and iPhone updates. This includes the latest iOS 17.2, enabling the iPhone 15 Pro to capture 3D-encoded spatial videos, thus complementing the immersive experience that the Vision Pro aims to deliver.

Apple’s rollout of this groundbreaking technology extends beyond mere product launch. It involves a meticulous preparation of Apple Store employees for customer guidance, fitting adjustments, and addressing prescription lens options - a testament to Apple's commitment to a seamless user experience.

Developers, too, are on the cusp of this transformation. A recent call to action encourages them to gear up for the launch, hinting at the potential for new software tailored for virtual and mixed-reality environments. This indicates a broader accessibility across devices like the iPad and iPhone, which will interact with the Vision Pro.

As we anticipate Metaverse Day, let's not forget that it's more than just a symposium of ideas. It's a clarion call for innovators, entrepreneurs, and visionaries. It's an open invitation to join a community that's actively shaping the future of our digital existence. The Metaverse presents a rare opportunity to be at the vanguard of establishing new norms and crafting experiences that, until now, belonged in the realm of science fiction.

So, join us at Metaverse Day to share and explore our Metaverse brand strategies and much more. The Metaverse isn’t just about discussion; it's about action, innovation, and the chance to pioneer in a domain rapidly transitioning from dream to reality.