The difference between a flop and a hit product on Amazon is not necessarily the product. Having worked with countless DTC companies in the Mark Cuban Companies portfolio, the real difference maker is the listing itself. It’s the product descriptions and multimedia which will make or break a product on Amazon.
Amazon calls this A+ Content in short, it is going a step beyond the content that sellers usually create, just to ensure that a potential buyer understands the product features more effectively and gets a sophisticated online shopping experience.
Unsurprisingly, there are entire agencies positioned around creating premium Amazon A+ Content for products that convert at a higher rate. The challenge is that this process can take months to coordinate between designers, copywriters, decision-makers, photographers, etc.
Of course, there’s a ChatGPT prompt for creating Amazon A+ Content for product listings.
Although it won’t shoot the content and design the entire Amazon page for you. It will create an exact guide and plan for creating all the images, A+ modules, and copywriting. Basically it will strategically think through the listing and walk you through how to make a high-converting page. And it will do in a few minutes what takes a designer and copywriter weeks to accomplish.